These must be tough times for the New Straits Times. Promoters on a roadshow in Penang over the weekend latched on to a novel idea to try and stem the paper’s flagging circulation.
The promoters above were spotted at lunch-time at the entrance to the Batu Lanchang market hawker centre. They said this was part of a roadshow and their next stop was Queensbay Mall.
According to audited circulation figures, daily sales of the New Straits Times had plunged from 139,468 (for the year ending June 2006) to 111,158 (in the six months ending December 2009).

