As the situation in Lahad Datu deteriorated, Najib and Rosmah took to the stage of a youth concert at Taylor’s University Lakeside Campus on Saturday night – but they were promptly overshadowed by screams for three Youtube hearthrobs.
The Prime Minister mistook the crowd screaming (for singer-songwriter Chester See and other stars who shared the stage) as applause for himself and his deejay son, Ashwan, whom he was introducing.
“In all that screaming and yelling, everything was in a haze. Najib was saying ‘my son’ and desperately pointing his finger at him, but the crowd was screaming and yelling for something else,” said an eye-witness.
The crowd’s attention was fixed on the three main stars on the stage, Jason Chen, Chester See and David Choi, and their antics.
“While the crowd was still yelling for Chester and the others, Najib then introduced his son Ashwan, dubbed ‘DJ Ash’, who then monopolised the spinning for the rest of the night, even though there were others around. The PM and Rosmah had to exit the stage unceremoniously without any fanfare,” said the eyewitness.
The eyewitness, with many years experience in the public relations industry, noted that Najib appears desperate because anytime he goes in front of a crowd, there is a real possibility that people might ‘boo’ him. “So he has to go on a PR strategy in which he makes his entrance when people are screaming and yelling for superstars (remember Psy in Penang?) and celebrities. Unfortunately, people don’t care about him and continue screaming for the stars!”
Earlier on Saturday morning, during the IM4U youth convention which incidentally provided useful input to young people about volunteering and community work, the PM made a similar grand entrance into the hall accompanied by the three heartthrobs and other celebrity speakers.
When the PM took to the stage at the convention, he ironically thanked the crowd for their “warm welcome, especially for me”.
“People were going ‘Huh?!'” said the eye-witness.
“Najib is going to be a real public relations challenge. It will be interesting to see what the public relations people come up with the next time around.”