Don’t turn Penang into Billboard City

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The Penang Island Municipal Council should take immediate steps to curb visual pollution on the island, says Lim Mah Hui.

Some time ago, a friend of mine from abroad expressed astonishment at the number of traffic signs in Penang. It seems that every 20 metres or so, there is a traffic signs. In fact, there are so many traffic signs that I wonder how many people notice them at all. Over the last decade or so, a new phenomenon has emerged: the proliferation of billboards and corporate advertisements in Penang and other major cities in Malaysia.

Along some stretches of main roads in Penang, advertisement banners or tacky electronic displays hang from almost every lamp-post along the road divider or pavement (take for instance, the lamp-posts at the flyover near the State Mosque and along Gurney Drive).

Yes, the invasion of corporate propaganda is upon us in a big way, and it seems to be rapidly penetrating many of our public spaces.

The following is the text of Mah Hui’s speech:

On 19 September 2014, a big billboard fell during a storm and crashed on a few cars in Sungei Nibong. Fortunately no one was hurt. This should serve as a wake-up call for Council to take stern action against those who are responsible for this incident and to start cleaning up the proliferation of both illegal and legal billboards, signboards, streamers and poster throughout our city. This is visual pollution; an eye-sore to the public and is against efforts to create a cleaner and greener Penang.

Clear signage is important, but billboards are the height of bad taste. Many cities in the world do not allow for billboards particularly in a historical city. Even a modern city like Honolulu bans large billboards.

The main beneficiaries of billboards and signboards are the land and building owners who charge enormous fees and the advertisers. Council licensing fees collected are paltry; I am told less than RM100,000 per year. Council has removed recently 254 illegal billboards; but many more need to be removed. On top of this, Council is spending RM500,000 next year just to remove illegal posters and streamers.

Council should do the following:

  • Clear all illegal billboards, signboards, posters and streamers and make the violators pay for the cost.
  • Start aggressively to prosecute violators to the full extent of the law to serve as examples of deterrence. Under the Local Government Act of 1976, violators can be fined not exceeding RM2000, or face a one-year jail term, or both.
  • Come out with new guidelines to control the number and the size of such boards and eventually to ban billboards.
  • Follow good practices in other cities, like Singapore and Hong Kong, that limit public advertising to street furniture such as bus shelters. This will limit visual pollution and increase the revenue of sponsors of bus shelters.
  • Reduce and simplify our own signboards. Learn from other cities that have clear and small signboards. I show two examples – one in San Francisco and one in Melbourne. Compare these to the ones we have in Penang.

I end with showing a short presentation that was given in 2006. Unfortunately little has been done to clean up since. I hope last week’s accident will serve as a call to Council to clean up the visual pollution in our city.

Dr Lim Mah Hui is a Penang Island Municipal Councillor and sits on the steering committee of Penang Forum. He gave the above speech at the full council meeting of the Council on 25 September 2014.

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Aisay man

Billboard or no billboard, the traffic congestion in the island is a more urgent task !
Many of the roads have now changed into one-way streets and leave no whatsoever alternatives to “evict” especially when in peak hours. I personally have many bad experiences even traveling to a mere 5 km distance working place day in day out !
The coastal road in Batu Ferringhi is yet another joke even if it’s not in holiday session !

lazlo

The priority is to get rid of those Ah Long money lending posters plastered all over the places.

ken

Also must stop issuing licence for ‘entertainment centres’ eg. internet cafe (internet gambling centre, unhealthy and additive online games), foot reflexology centre (vice massaging!) , Karaoke centre (actually GRO/prostitute centre).

Kevin

Sadly I don’t think the state govt or the MPPP care about what Lim Mah Hui has to say. They only want to listen to ppl (DAP and PKR members) who tell them that they are doing a wonderful job. If Lim Mah Hui is not careful, he will also be sacked just like the PAS member who spoke up on over development. Everything he said was true, there were no lies and even if indeed he lied, he should be given a fair trial. DAP is getting worse than BN. At least BN charges you for sedition and takes… Read more »

Ananars

Spot on right. What does DAP care ??? money money money

tunglang

“No Money, No Talk”
“Got Money To Pay, Can Approve, Let’s Do It (any which way you like or fancy)”
Beginilah kebenaran pentakbiran duit gila-gila di Komtar.

Imagine who will pay for the loss of lives should that Sg Nibong billboard fall on innocent souls – billboard owner, MPPP or the CAT? Or just blame the storm!

Don Anamalai

I read in a Iskandar newsletter sometime back that Johor MBJB is encouraging LED signage and billboards to ‘enhance its city status’.