Media Prima: That sinking feeling


The share price of media conglomerate Media Prima Bhd has been sliding in recent months.

Share price of Media Prima Berhad

Media Prima owns television stations TV3, 8TV, ntv7, and TV9; newspapers New Straits Times, Berita Harian and Harian Metro; and radio stations Fly FM, Hot FM and One FM.

These television stations and newspapers are known to present news skewed in favour of the ruling coalition.

On 7 November, the firm announced that it had implemented a so-called “Mutual Separation Scheme as part of the Group’s rationalisation and consolidation plan”. Recent reports have suggested that staff have been leaving the company.

The group is also a defendant in 35 legal suits (33 of them for alleged defamation).

Here is a snapshot of the firm’s listless performance for the three quarters to 30 September 2014. As you can see, it is not just the print media which is experiencing difficult times but also the firm’s television networks.

Media Prima unaudited figures
Media Prima unaudited financial report

For those familiar with their reporting and programming, that’s hardly surprising.

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24 Dec 2014 8.30pm

What’s good keep playing politics (to the gallery) ? Does it mean helping this country-our beloved soils where we’re born and still growing on ???
Don’t play with that sort of vitriol for it doesn’t benefit anyone of us !

gk ong
gk ong
25 Dec 2014 10.18am
Reply to  Zoroko

The media prima tv and papers are playing politics in their reporting in the first place. They are just getting the repercussions.

24 Dec 2014 9.49am

Merry Christmas cheer. Enjoy the “”Last Christmas” by Ariana Grande very recent performance on USA TV :

24 Dec 2014 11.45am
Reply to  henson

Merry Christmas to all.
I hope all of are able to get your turkey for Christmas eve dinner, halal or otherwise.

24 Dec 2014 8.19am

Merry Christmas to Anil and all readers who celebrate this festive season.

off topic but Anil will find this article interesting for readers to discuss in 2015 for sustainable pub;ic transport in Penang and encourage private vehicles jamming the streets and pollute the environment.

There are more than two million registered vehicles in the state but the population is only more than 1.6 million, according to Chow Kon Yeow, the state executive councillor in charge of traffic management. Only 6% of Penang’s population uses public buses – a figure that was still low although ridership had been increasing yearly.

23 Dec 2014 10.21am

My friend in the media industry once told me that good anchor newscasters at NTV7 left because they are ‘restricted’ in the way they are allowed to present news and the content to suit the master’s agenda.

gk ong
gk ong
23 Dec 2014 9.23am

You are right in saying thst Media Prima’s television stations and newspapers are known to present news skewed in favour of the ruling coalition.

The new 8pm chinese news program on Astro AEC is gaining popularity for its open and lively reporting and has affected the advertising revenue of 8TV 8pm chinese news program.

23 Dec 2014 2.47pm
Reply to  gk ong

Encourage more viewers to switch away from media prima 8 o’clock news and tune to Astro AEC 8pm news which focuses more on upfront n propaganda news close to the hearts of general folks just like better than NST or The Star for non-skewed reporting. Advertising revenues should go to more deserving responsible reporting.

23 Dec 2014 8.04am

I have only 1 word to express my feelings: Schadenfreude

23 Dec 2014 6.10am

What is the motive of pin pointing Prima Media share when share of almost every companies in Bursa, Europe and Asia Pacific have also dropped.

23 Dec 2014 2.43pm
Reply to  iSupercally

Media Prima has monopoly thks to affirmative policy yet cannot compete even in favored domestic market so how to move on from jaguh kampung to compete with others globally in open market? So NEP better reevaluated to better serve the poor bumis more deserving.