If we really want to promote cycling and bicycle lanes, maybe what we need is a mascot.
For risking life and limb in the pursuit of cycling (and the PM), for his valiant attempt at cycling until a collision ended his adventure rather abruptly, the choice of mascot would be a no-brainer (no pun intended!).
Check him out at the ‘Let’s go to Penang’ website. He seems to be really going places – with the help of a photo-editor!