Circulation of NST plummeted 35 per cent in the first half of 2014 compared to the corresponding period of 2013. Utusan’s circulation fell by about 10 per cent.
And Berita Harian’s circulation fell by about 21 per cent.
Mind you, these figures include copies sold at below the recommended cover price.
Of course, circulation in January-June 2013 was generally higher because of the 2013 general election. That said, the slide in circulation of certain newspapers is unmistakable.
It is reassuring to know that some of the papers promoting strong ethno-reigious views are not winning new readers. Instead, they are losing them, though of course newspapers as a whole continue to struggle.
What’s more, other than the digital versions of The Star and the The Edge, digital replicas have not exactly taken off either.