Who needs gold medals when you can be a serious global contender for a grand prize in gobbledygook….

Apparently, the Science University of Malaysia is planning to spend RM450 million to build a “science and arts innovation space”. USM had reportedly bought the 12.4ha plot of land in Bukit Jambul for RM59 million from IJM in March. (So much spare cash, huh? Or is it borrowed money? Or ultimately the rakyat’s money?) Looks as if USM is venturing into Big Business.

Today, in theSun, there was a four-page cover wrap-around ad (how much did that cost?) which featured this sains@usm thingy. It was full of gobbledygook and jargon.

Take this example from the V-C’s foreword:

The world of sains@usm will represent an innovative space that promotes highly integrated search and research with dedicated incubators and collaboratories as platforms to nurture transdisciplinarity as the way forward.

Huh? Could someone translate that please…

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