I was invited to BFM Radio to talk about Aliran and how it has evolved over the years and the challenges we face.
I must say the folks at BFM Radio – Sharaad Kuttan, Brian Fernandes and Shazana Mokhtar – were professional, friendly and on the ball. I hope one day the station’s coverage will expand from the Klang Valley to cover the whole country.
In the interview, I provided some insights into the history of Aliran and the effectiveness (or otherwise) of its outreach. Also touched on the changing landscape of media engagement, the strategies taken by Aliran to adapt its communication approach, and how it determines its editorial priorities
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