The circulation of Malaysia’s mainstream print media, apart from a business weekly, has dipped over the last few years – and this could dent the BN’s media propaganda strategy and force it to focus on other options ahead of the general election.
Sure, newspapers have, reluctantly in some cases, embraced the internet – but they still face problems. Even though advertising revenue has shifted from print media to digital advertising, media firms are clearly not reaping much from this shift. Instead it is social media giants like Google and Facebook that have grabbed the lion’s share of such revenue.
Television stations in Malaysia have suffered too. Let’s face it – when was the last time you watched TV3, once envied for its ability to draw eye-balls and hence, ad revenue?
Young people tend to follow the latest Korean dramas or English Premier League football on satellite television while more Malaysians are getting their news through social media or links forwarded by their friends over Whatsapp, thus bypassing traditional media channels.