Selling an illusion in the face of a property bubble

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It is laughable what some desperate agents resort to when confronted with a real estate bubble. But the gimmick reveals what players in the industry are adept at doing: creating an illusion or ‘image’, a sense of exclusivity to sell otherwise hard-to-sell real estate.

But image and illusion can only take you so far … before things go belly up.

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18 Comments on "Selling an illusion in the face of a property bubble"

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gk ong
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gk ong

IJM Land and Perennial Real Estate Holdingd have joined forces for The Light Phase 2, surely an icon of Penang Dream that many poor people could not identify with?

Possibly to attract rich mainland chinese to make Malaysia their 2nd (or 3rd) home?

http://www.kwongwah.com.my/index.php?view_type=news&date=20150530&id=31

pavenjit
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pavenjit

THE LIGHT Waterfront Penang by IJM, was conferred the World Silver Award in the Master Plan category at the FIABCI World Prix D’Excellence Awards 2015 gala night on 30 May 2015.

http://www.starproperty.my/index.php/articles/property-news/the-light-waterfront-penang-wins-silver-fiabci-award/?utm_source=TSOL&utm_medium=widget&utm_campaign=the-light-waterfront-penang-wins-silver-fiabci-award

tunglang
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tunglang

What’s the use? Other than binchui for the developer, it is not even benefitting Penangites, the majority of whom need more affordable housing.
Now the state gomen & developers realise their folly (of dreaming an expensive Cosmopolitan Penang that doesn’t ring a bell) are changing course to build more affordable house after a fancy trip down the road building high end properties that not many Penangites want to buy.

Award is silly-meaningless when it doesn’t fulfil a social purpose ( much like Kancil Award for some ads that don’t sell).

tunglang
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tunglang
Experience doing business with foreign Chinese from China. I work at a shop where nearby are million ringgit bungalows, a catchment market of rich folks. Among the residents are some Chinese from China whose sons / daughters studied in Penang. Doing business with these richie Chinese is not what we seem to anticipate – generous & profitable customers. The truth is this: they will haggle & compare the exchange rate & most likely will not kau kuan. Unlike we Malaysians who are not so rich but willing to spend & help the local businesses. The next time we fancy rich… Read more »
Ben10
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Ben10

Sinking feeling at KLCI now slide to 1747 as of 11am. Market sentiment not rosy. Property market share same sentiment.

gk ong
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gk ong

At the MAPEX housing exhibition held in JB City Square last weekend, the developers are now saying that property investment in Iskandar is for 10-15 horizon to reap profit after the warning by Singapore government on current oversupply, especially those service apartments and newi offerings like CondoTel (Condominiums with hotel services eg ordering room service via tablets provided)

At MAPEX, Ho Chin Soon launched his new book on the business opportunity in land transaction along the coming KL-Singapore HSR.

At the nearby JBCC, Setia was promoting its 40th year offerings, including those high rise high density condominiums in Penang.

tunglang
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tunglang
“Everything is fake” says one of the pick-up-from-bar Ang Moh model, who assumed one need not be a pro to land on a model job in China to sell anything fake. Not to sound too sarcastic, in China, most international brands are easy target for fake reproduction. Not too surprising that property marketing has already taken on the “Ang Moh Is Good” seizure-mentality of brand image building. “Image is the reality” has taken the Chinese to a level of consumption unheard of during the Mao period of austerity lifestyle of grey suit & pants coloured only by a Mao’s Little… Read more »
tunglang
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tunglang

One thing I would like to point out: the ‘Brit’-looking models employed by the lady property agent are more suited for selling night-time comedy shows. Is she not trying to save a bit of money than going to a professional model agency? That may spoil the image building exercise.
Mr Bean, you got a ready job as British body-spokeman for selling London Bridge over the Yellow River.

Ben10
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Ben10

Tunglang, go check out Bruce Lee expo now held at ICT Komtar.

Don Anamalai
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Don Anamalai

This event is organized by Gabungan Impian Kelantan, co-organized by Hong Kong Bruce Lee Club and Malaysia Mandarin Comic Society and endorsed by Bruce Lee’s younger brother, Robert Lee. In conjunction with Bruce Lee’s 75th birthday this year, fans of the martial art icon will hold variety of programmes to celebrate that auspice day of 2015. In Malaysia, charity art exhibition is organized to fund the Kelantan flood disaster reconstruction and rebuild. The fund raising target is RM200,000.

http://www.visitpenang.gov.my/portal3/penang-tourism-news/2035-bruce-lee-glorious-75-charity-art-exhibition.html

Anil should help to publicise this charity event with a good cause.

tunglang
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tunglang
Thanks Ben10. Just visited Bruce Lee 75 Charity Art Exhibition with my children. The artworks are so fantastic. So is the memory of my 70s flashing back in my mind – practising Bruce Lee 3-kicks, honing 1-inch punch @ Madras Lane goh kaki, speed swing+blow nunchaku (improvised from broom sticks). And of course, Bruce Lee’s leading sweet lady Nora Miao who’s always on my mind. Too bad my body is not as agile as I was in my teen as Bruce Lee wannabe. I bought a hardcover pictorial book as my little contribution to a worthy cause – to raise… Read more »
siaboay kid
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siaboay kid

Tunglang RM75 Bruce Lee hardcover artwork book goes to DAP’s Indian kelantan project to rebuild torn homes for flood victims there. Hood contribution.

Btw, I fancy the artwork of Bruce Lee and Nora Miso. Can you scan and post it on Anilnetto.com to create more awareness on this worthy project?

tunglang
Guest
tunglang

No problem, siaboay kid.
I already photoshot quite a number of these artwork plus my own selfie.
Wondering whether I should show my face?

siaboay kid
Guest
siaboay kid

Tunglang,
I managed to get the picture Nora Miao with Bruce Lee. Can send to anilnetto.com for the benefits of other fans as well if Anil consents.

IMPIAN KELANTAN lives on….

tunglang
Guest
tunglang

Anil, Nora Miao has the look of a typical Chinese girl from the rural (kampung) who is innocent looking & pretty with a smile + 2 dimples that can easily knock out any man including Bruce Lee. And she is soft spoken & easy to cry so any man worth her friendship can lend a man’s shoulder for her to cry on. Also, Nora Miao has the eyes of a phoenix that can send any Dragon to fight any Ang Moh in Rome’s Colosseum.
Nora Miao, always on my mind.

Don Anamalai
Guest
Don Anamalai

Everything is fake?

Check up this viral video:

pavenjit
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pavenjit